Month: November 2021

How DAM Platforms Are Optimizing the Digital Content Space

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Digital spaces have taken over the business world and become incredibly important for so many different organizations. Everything from tracking customer interactions to planning marketing campaigns to managing your physical assets and production methods can be benefited by digital insights and integration. Overall, this is a great way to aid the customer experience and improve…

How To Target the Right Audience When Marketing Your Service

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Every year, millions of dollars go to waste on marketing campaign fails. One of the primary reasons for these inefficiencies is the low reaction from target audiences. When marketing your service, the first step is to identify the potential customer or target audience. A target audience refers to a specific individual or group whose characteristics relate…