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How Companies Can Benefit From SWOT Analysis

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Today, businesses face numerous obstacles, from supply chain issues and volatile markets to uncertain economic trends and higher consumer demands. Understanding how your business is performing and adapting to needed changes is key to longevity in the business world today. To overcome some of the obstacles, businesses need to assess their strengths and weaknesses, and…

How DAM Platforms Are Optimizing the Digital Content Space

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Digital spaces have taken over the business world and become incredibly important for so many different organizations. Everything from tracking customer interactions to planning marketing campaigns to managing your physical assets and production methods can be benefited by digital insights and integration. Overall, this is a great way to aid the customer experience and improve…

How To Target the Right Audience When Marketing Your Service

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Every year, millions of dollars go to waste on marketing campaign fails. One of the primary reasons for these inefficiencies is the low reaction from target audiences. When marketing your service, the first step is to identify the potential customer or target audience. A target audience refers to a specific individual or group whose characteristics relate…

Do Mining Companies Need Marketing?

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Marketing practices are some of the most important elements of any business’ success over the long term. Marketing drives customer acquisition and repeat client interactions in fundamental and important ways. Yet many companies across virtually all industries forget about the importance and usefulness of a high-quality marketing approach. Marketing processes get your name out there…

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